What is Anvato
Founded in 2012, Anvato is a loyalty technology provider specializing in high-quality loyalty programs for large enterprises. While they work across various industries like food and beverage, hospitality, and financial services, their primary focus is on retail.
Anvato’s solutions are designed for businesses with an established customer base, which could be costly for smaller companies, especially in niche industries.
In addition to strong integration options and advanced technology features, companies may need specialized knowledge about loyalty marketing and marketing technology to effectively use Anvato’s offerings. Their capabilities are impressive, but it’s not a simple plug-and-play solution.
What is KlikNGo
KlikNGo is our user-friendly loyalty program solution, brought to you by PRIZM Group, our parent company. PRIZM started out as a marketing agency and quickly made a name for itself in loyalty marketing right in Hong Kong.
We created KlikNGo with the idea that great loyalty technology should be accessible to everyone without sacrificing quality.
We’ve carefully selected a range of tools to help you build a successful loyalty program. Drawing on years of experience with our clients, we’ve decided that these are the tools that businesses would need to succeed in loyalty marketing:
- Loyalty Program Module
- Voucher Management System
- Marketing Automation
- Online Booking System
- Customer Retention Software
- Membership Database
- Customer Support Portal System
We know that not everyone is a tech expert, so we’ve made our solution as user-friendly as possible. This way, smaller businesses can manage a complete loyalty program without needing to hire specialized staff, which helps keep their overhead costs down.
Comparison Between Anvato vs KlikNGo
Loyalty Management Capabilities
Anvato’s loyalty management capabilities are some of the best in the market, with many different types of loyalty programs to choose from, such as tiered loyalty programs, coalition programs, hybrid programs, subscription programs, and so on.
Anvato’s flow is intuitive and covers everything from setting up rewards, gamification, and referrals, all the way to things like receipt scanning and getting new members from offline customers.
On the other hand, while KlikNGo doesn’t offer as many program types, we do focus on the essentials and do them really well. We provide point-based programs, tiered loyalty systems, stamps, attendance tracking, and gamification features.
You can even create a leaderboard to spark some friendly competition among customers or reward them for joining your marketing campaigns.
Our stamp system encourages frequent spending, which boosts customer lifetime value (CLV).
Our goal is to help you build a complete loyalty ecosystem that seamlessly blends online and offline experiences, giving your customers a true omnichannel loyalty journey.
Digital Wallet
Anvato has integration with Apple and Google Wallet, which offers a large variety of payment methods, like online card payments, physical card payments (NFC), etc. Through this, merchants can get a taste of omnichannel payments, allowing customers to pay using both physical and online channels.
KlikNGo has its own payment gateway, called PRIZM Pay. PRIZM PAY supports a variety of payment methods including MasterCard, Visa, WeChat Pay, PayPal, and LINE Pay, alongside physical payment methods like NFC payments.
Our payment method is supported by over 250 countries and 120 currencies as of the writing of this article! We also make sure there are no hidden fees to make sure that you’re getting the most transparent service possible.
Marketing Automation
Anvato Loyalty has a solid selection of automation features, but most of them need to be connected to third-party platforms like MailChimp, Klaviyo, or Emarsys. So, to really make the most of their marketing automation tools, you’ll need to be already using one of those services.
On the other hand, KlikNGo is built for easy integration with almost any third-party marketing platform. Plus, we offer a variety of native marketing automation options that brands can use right away, including:
- SMS
- Social Media (Facebook, Instagram, etc.)
- Email Marketing (MailChimp, etc.)
- Chatbot Integration
- Foreign Media Platforms (WeChat, LINE, etc.)
Ease of Use & User-Friendliness
Anvato isn’t really known for being the easiest platform to use. While it has a lot of advanced features, getting the most out of Anvato Loyalty often requires a team with both loyalty program experience and technical skills.
They claim that no coding is needed, but you’ll likely need some familiarity with API integration. This can drive up your costs over time, in terms of staff salaries, and if you have turnover in your team, it can create real bottlenecks.
At KlikNGo, we totally get that—it’s something we’ve seen firsthand since our parent company is a marketing agency. That’s why we made our software as intuitive and user-friendly as possible.
You don’t need to be a tech genius to use our platform effectively. And if you do run into any issues, every KlikNGo client gets a dedicated account manager to help with questions or feature requests! We firmly believe that in the long term, we are one of the best in terms of value for money.
Gamification
When it comes to gamification, both KlikNGo and Anvato shine in their own ways. Anvato offers fun experiences like treasure hunts and interactive quizzes, rewarding users for things like leaving reviews.
Their Prize Wheel lets businesses customize rewards for different customer groups, and they can even link to sports trackers on smartphones for health-focused gamification.
KlikNGo takes a different route, emphasizing interactive game mechanics like Augmented Reality (AR) for voucher hunts and gamified tier systems that encourage customers to stick with their loyalty programs.
We also have a lively leaderboard system that sparks friendly competition among users, which can drive more interaction with your brand. From our experience with clients, we’ve discovered that community-based gamification delivers the best results for most brands.
That’s why we focus on both individual and group gamification. For example, one of our clients gained over 40,000 followers a month thanks to our group gamification strategy, along with a 125% increase in overall basket value!
Overall Value & Price
Anvato Loyalty’s website doesn’t provide any pricing information, so you’ll need to contact their sales team for a quote. However, our research on Capterra suggests that their plans start at around $1,600 per month (based on current conversion rates).
KlikNGo offers our essential bundle for $1,020 a month. This package includes everything you need for effective loyalty management, such as our loyalty engine, advanced gamification features, a voucher management system, marketing automation, PRIZM integrations, and loyalty membership management.
After working with numerous clients, we’ve found that these features are what you need to start running a successful loyalty program.
Why KlikNGo is the Easiest Way to Your Ideal Loyalty Program
As we’ve mentioned before, KlikNGo is the easiest way for any business to start a loyalty program. We give you every tool you need to succeed in retaining customers and building loyalty.
If you’re interested, feel free to visit our loyalty program product page to learn more! You can also explore other comparisons, such as our alternatives to Smile.io, LoopyLoyalty, and more.