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Haagen Dazs

Voucher Marketing Campaign
Online Booking System
Website

Challenge

Häagen-Dazs has introduced product vouchers, allowing customers to buy vouchers and exchange them for products. However, their business expansion led to an excess of distributed vouchers, making it challenging to manage. These vouchers are available for pick-up and home delivery, each with varying expiration dates, causing confusion and difficulty in tracking. Additionally, Häagen-Dazs struggles to maintain a comprehensive customer database. They are seeking a solution to efficiently manage their vouchers and utilize their customer data effectively.

Total revenue generated in less than five years

Total vouchers assigned in five years

Total vouchers redeemed in five years

Taking You to the
Next Level of Success

Solution

Voucher Distribution and Tracking Solution | Image
Home Delivery Campaign | Image
In-Store Pick-up Voucher Redemption | Image
Gifting Option | Image
Voucher Availability Tracking | Image
Points Rewards and Stamp Collection | Image
Data Analytics | Image

Voucher Distribution and Tracking Solution

Häagen-Dazs transformed its operations with the KlikNGo system, seamlessly integrating its offline shop, E-commerce, E-shop, and CRM systems. This strategic integration resulted in consistent and simplified operations, as updates made to products or vouchers in one system were automatically reflected across all others.

01

Home Delivery Campaign

To enhance delivery efficiency, Häagen-Dazs launched a Home Delivery campaign. Customers could enter their voucher redemption codes and reserve delivery slots, providing precise delivery details such as address, preferred date, and time. This method of setting delivery minimized confusion and errors during the redemption process, especially when handling both physical and e-voucher redemptions. Clear delivery policies were communicated to customers, ensuring a seamless experience.

02

In-Store Pick-up Voucher Redemption

Häagen-Dazs streamlined the in-store redemption process by introducing QR code scanning. Customers only needed to present the QR code from their confirmation email, which store employees could scan. The system allowed employees to select the desired items for redemption, with the flexibility for partial redemptions. This streamlined approach also enabled tracking all redemption details from the admin portal in one place.

03

Gifting Option

Häagen-Dazs provided customers with an effortless gifting option. Customers could access the gifting panel through their email confirmation, where they could add a personalized message and send the products to their friends and family with ease. This feature enhanced convenience and improved the overall customer experience.

04

Voucher Availability Tracking

The system enabled Häagen-Dazs to monitor voucher availability effectively. Häagen-Dazs could easily check the availability of vouchers, allowing customers to make their purchases accordingly, ensuring accuracy and avoiding overselling. All orders and redemptions were conveniently recorded in a unified platform. This centralized approach facilitated effortless tracking and management of redemptions, accommodating various preferences such as in-store pick-up, home delivery, and gifting.

05

Points Rewards and Stamp Collection

Customers could easily sign up as Häagen-Dazs members on the website. Members could access the reward program easily and redeem their accumulated rewards, enjoying the tangible benefits of their loyalty to the brand. Our team developed a user-friendly stamp and point collection program, enabling Häagen-Dazs members to earn points and stamps with each purchase. They could use these points and stamps to exchange rewards such as free ice cream or avail discounts.

06

Data Analytics

The integration of their system with the CRM ensured that all records were kept in one centralized place, providing a holistic view of customer interactions. Utilizing data from the voucher system, the CRM system intelligently targeted customers based on their preferences, creating personalized interactions that enhanced the overall customer experience.

07

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