Omnichannel Loyalty Programs Case Study
Nestlé
Loyalty Program CRM
Membership Marketing Campaign
Challenges of This Omnichannel Loyalty Program Case Study
In this omnichannel loyalty program case study, Nestlé faces challenges with increasing brand awareness and promoting new product packaging. The company wants to launch a campaign that boosts member engagement while driving sales for these new products. The key hurdle is integrating both online and offline platforms seamlessly, along with ensuring the success of various loyalty campaigns. Nestlé is looking for an expert team to help manage and execute these initiatives.
Increased brand and points rewarding program awareness through the 想醒神·賞生活 event
Increased awareness of new product packaging through interesting content and campaign
100% accuracy on rewards and redemption tracking
Taking You to the
Next Level of Success
The Omnichannel Loyalty
Program Solution
Interactive Member Rewards Program for Customers
We worked with Nestlé to develop the “想醒神·賞生活” campaign, where customers earn points with every purchase of Nestlé products – much like a loyalty program. These points can then be redeemed for exciting rewards like amusement park tickets, hotel stays, gift cards, and partner vouchers, creating an engaging experience for their members.
01
New Product Packaging Awareness Campaign
We launched a campaign to promote Nestlé’s new product packaging to their customer base. Customers who purchase products with the new packaging can enter the 8-digit code from the packaging to earn additional points in their membership program. These points can be redeemed for prizes such as NESCAFÉ® laptop bags, notebooks, partner cash vouchers, and even cash discounts, with over 10,000 prizes available.
02
Streamlined Nestlé
Member Registration
To make it easier for customers to join Nestlé’s membership program, we developed a dedicated landing page for registration. After purchasing a product with new packaging, customers can scan a QR code on the product, which directs them to the registration page. This simple process encourages participation in the new packaging awareness campaign.
03
Strategic Social
Media Marketing
To raise campaign awareness in Hong Kong, Nestlé partnered with celebrity Ronald Cheng to represent their products. Our content creation team crafted eye-catching visuals that highlighted both the brand and the campaign’s importance. These assets were then shared on Facebook and Instagram, capturing the attention and engagement of their target audience.
04
Enhancing Nestlé's Customer Point Tracking and Reward Management
We successfully integrated Nestlé’s online and offline platforms to ensure accurate tracking of points earned through purchases or event participation. A centralized rewards management system was put in place to handle the campaign’s rewards, ensuring precision in tracking and managing the reward quotas. This is critical to maintain a brand reputation and ensure a seamless experience for customers.
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