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Pacific Coffee

Loyalty Program CRM
Voucher Marketing Campaign
Mobile App

Challenge

Pacific Coffee requires the migration of a substantial volume of data, encompassing accumulated points, wallet balances, existing rewards, and more. Given the non-real-time nature of their data, periodic importation of data sets is necessary. The objective is to modernize their loyalty system, making it more appealing to younger customers and transforming the existing program into a more engaging and secure loyalty platform. The flawless execution of this migration is imperative to avoid errors, as any mistakes could substantially impact the customer experience.

With an advanced technology to improve the consumers’ user flow.

Boosting the coffee shop’s revenue by introducing Gift Card Marketing and Monthly Subscription Plans.
Enhanced operational management through data analytics, providing insights into customer purchasing behavior.

Taking You to the
Next Level of Success

Solution

Data Migration | Image
Effortless Gifting with E-Gift Card Solution | Image
Loyalty Card and E-Wallet Integration | Image
Content Management Placeholder | Image
Efficient Coffee Pre-Ordering | Image
Streamlined and Secure Login | Image
Personalized Preference Gathering | Image
Quota Management | Image
Coffee Subscription Program | Image
Interactive Gamification Experience | Image

Data Migration

Our team prioritized the meticulous migration of sensitive and complex data from various systems, including personal information and transaction history, ensuring error-free processes. Despite the added complexity posed by the integration of POS, ERP, the old system backend, and Microsoft 365, we accomplished this task with 100% accuracy using data migration services.

01

Effortless Gifting with
E-Gift Card Solution

Introduce E-Gift cards upon registration, allowing customers to use multiple gift cards for their transactions. Customers have the option to purchase gift cards and share them with their friends. They can use the gift card for part of the payment and cover the remaining balance with cash.

02

Loyalty Card and
E-Wallet Integration

Pacific Coffee provides customers with the convenience of an E-Wallet feature, enabling them to top up their Loyalty Card for payments. Points earned from purchases come with dynamic expiry dates, promoting prompt usage. To ensure the security of real-value wallets, users must verify their phone numbers for E-Wallet access. The system also automates the assignment of customer attributes through tags, enhancing targeted marketing efforts.

03

Content Management
Placeholder

Our team assists Pacific Coffee by facilitating the designated content placeholder feature to insert specific content such as the Green Living Campaign, promotional offers, rewards initiatives, and more. These campaigns are strategically segmented to cater to different customer groups. For example, new customers receive tailored promotional campaigns, ensuring that the content showcase meets the unique needs and preferences of each customer segment.

04

Efficient Coffee Pre-Ordering

Implement a pre-ordering system that utilizes GPS location to select the nearest branch for pickup. Customers can choose their coffee preferences and customize options conveniently. Customers can place their orders in advance, allowing Pacific Coffee to prepare them ahead of time.

05

Streamlined and
Secure Login

Replace complex login methods with a simplified biometric login and phone number login. This eliminates the necessity for card numbers, manual staff input, or usernames, enhancing both security and Pacific Coffee member’s convenience.

06

Personalized Preference Gathering

During registration, gather Pacific Coffee members’ preferences, such as their preferred coffee type (e.g., americano or latte) and customization choices (e.g., no milk or reduced sugar). Provide a “Favorite List” feature that enables customers to save their preferred coffee selections, ensuring swift and hassle-free ordering.

07

Quota Management

Create a quota management system to oversee online orders, guaranteeing efficient order processing without exceeding the coffee shop’s capacity. Pacific Coffee can enhance ingredient management by manually or automatically marking items such as cream or milk as unavailable when they are out of stock. This ensures that customers cannot select and purchase items that are currently unavailable.

08

Coffee Subscription Program

Customers have the option to subscribe to either a monthly standard or premium plan, which includes a set quantity of coffee and additional perks. For instance, by subscribing to the premium plan, customers can enjoy 30 cups of drinks per month, receive a special birthday surprise, and qualify for cash rebates. This subscription model guarantees a consistent revenue stream and fosters member loyalty through ongoing participation.

09

Interactive Gamification Experience

Pacific Coffee introduces an engaging interactive game within its ecosystem that encourages customers to locate QR codes within the store. Members can use this technology to discover QR codes and earn rewards. Additionally, Pacific Coffee offers incentives to individuals who achieve a daily step count exceeding 10,000 steps, with their progress being tracked by the system.

10

Let’s
Connect

We’re committed to fueling business growth
and enhancing customer retention.