Aptamil is looking to develop a member site to enhance interactions with its members. With both online and offline retail stores, they need a solution that integrates data seamlessly across all functions. This cross-functional integration is crucial to providing a unified experience for their members. To achieve this, Aptamil is seeking a capable development team to assist them in this project.
Created a comprehensive user journey, from nurturing, communicating, and educating, to converting with the membership portal.
Through targeted upselling and E-Shop integration.
Taking You to the Next Level of Success
Solution
Comprehensive Member
Profile Collection
Collect detailed information about parents, including fathers and babies. This includes data such as pregnancy status, estimated delivery time, and method of delivery (natural or C-section). This information will be used for targeted campaigns and personalized content.
01
Pregnancy and Baby
Age Tracking
Use the collected data to estimate the baby’s age and provide relevant information. For instance, send reminders about when to start using baby powder or when to change to a different type. Targeted campaigns can be created based on the baby’s age, offering relevant products or tips
02
Apta Club Member
Wallet Integration
Integrated the E-Wallet system within the Apta Club membership site, allowing members to add funds and make purchases seamlessly. This wallet can be used to buy products, access premium content, or redeem vouchers
03
Versatile Voucher System
Implement a voucher system that works across both the online and offline channels. Apta Club members can acquire and redeem vouchers for product discounts or exclusive promotions, such as discounts on milk powder for infants aged 0-6 months. These vouchers should be easily accessible within the member wallet
04
Consolidated Member Data Across Channels
Create a centralized customer database that harmonizes member profiles, including name, member ID, toddler age, maternal status, and more, regardless of whether Apta Club members make purchases online or in-store. This guarantees that members won’t need to repeatedly input their information and ensures a consistent experience across all channels
05
Interactions for Apta Club Members
Offer classes like C-Section recovery sessions, emotional control for new parents, and more exclusively for Apta Club members. Members can easily sign up for these classes. Upon registration, they will receive timely reminders as the class dates approach. Additionally, Apta Club members can participate in quizzes and, upon successful completion, receive complimentary gifts like milk powder samples