Friso is dealing with challenges such as scattered inquiries on different platforms and the manual entry of consumer data, which requires a lot of manpower. Difficulty in categorizing customer types leads to ineffective promotions and offers. Parents also face delays in receiving responses because of limited manpower in customer service, and providing personal information for each inquiry adds to the hassle. Accessing the latest promotions, educational talks, and product samples is not easy for them. Additionally, the process of submitting sensitive documents to Friso is complicated due to the use of fax and email.
Enhance Customer Sign-ups with Chatbot Convenience
Shorten response times and reduce manpower for generic inquiries with our efficient chatbot.
Optimize marketing efforts through consolidated data for more precise targeting.
Taking You to the Next Level of Success
Solution
Tailored Chatbot Integration for Seamless Support
We’ve implemented a customized customer service system by seamlessly integrating a chatbot and customer service interface into the Friso backend. Given that a significant portion of customer service inquiries occur through WhatsApp and Messenger, our chatbot efficiently handles general queries. For more complex or escalated questions, the chatbot seamlessly redirects customers to a live customer service representative for personalized assistance. This tailored approach enhances the efficiency and effectiveness of Friso’s customer support system.
01
Member Registration and Account Linking
Consumers can apply for new membership through the WhatsApp or Messenger chatbot. Members have the option to bind their accounts with their membership for convenient future reference. Consumers can share information in various formats, including text, pictures, videos, or audio messages.
02
Product Sample Redemption and Promotions
Consumers can effortlessly apply for product samples, while promotion details are readily accessible through the main menus. Navigating menus is made simple via the WhatsApp and Messenger chatbot.
03
Effortless Inquiries
Consumers can submit their questions via Messenger and WhatsApp for any further inquiries. Our customer service representatives promptly address cases during working hours. Consumers can share information in various formats, including text, pictures, and audio messages.
04
Event Applications
Members can stay updated on the latest news and seamlessly apply for informative sessions, such as parental talks, through the chatbot. For instance, topics may include practical workshops like C-sections or prenatal delivery preparations.
05
Data Management
Our dedicated data team has developed a robust data management system for Friso. This system efficiently consolidates consumer inquiries from various channels into a unified platform. Inquiries are categorized to enhance service optimization, and user data is securely stored in a database. This comprehensive approach empowers Friso to craft precise retargeting strategies, ensuring targeted outreach to the correct audience.