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Refresher: What is a Loyalty Program Software?
Loyalty program software is a tool that helps businesses create and manage customer loyalty programs. These programs aim to boost customer loyalty, increase lifetime value, improve retention, and encourage engagement.
The software also tracks key customer interactions, such as their favorite purchase times, buying frequency, and preferred products. By understanding these behaviors, businesses can optimize their loyalty programs to work more effectively.
Many businesses integrate their loyalty programs with other systems like e-commerce platforms, POS systems, CRMs, and mobile apps, all managed through the loyalty software. This makes it easier to track and reward customer activity across different channels.
Loyalty program software also often includes gamification features to make programs more engaging. For example, businesses can offer incentives like lucky draws, quizzes, or daily check-ins to keep customers involved and coming back.
By using loyalty program software, businesses can not only increase customer retention and short-term sales but also build stronger, long-term brand loyalty. It’s a powerful way to encourage repeat business and create more meaningful connections with customers.
Factors Affecting This List
Before we get on with the best loyalty program software, we have to preface that this list is mainly focused on software that specializes and is designed for customer loyalty.
This means that the software in this list has to provide features and modules directly linked to increasing customer loyalty, improving customer lifetime value (CLV), encouraging referrals, etc.
As a result, CRM and data-collection software (like Salesforce or Hubspot) are out of the picture.
Best Loyalty Program Software (Ranked)
KlikNGo (Most Versatile & Well-Rounded)
KlikNGo, developed by PRIZM Group, is our user-friendly loyalty program software that is ideal for small- to medium-sized businesses.
Unlike other more complex solutions, KlikNGo prioritizes simplicity and accessibility while offering powerful features. Our software includes point-based rewards, tiered systems, stamps, attendance tracking, and gamification to boost customer engagement.
A standout feature of KlikNGo is our omnichannel approach, allowing customers to earn and redeem rewards both online and in-store. We also offer robust marketing automation tools like SMS, social media campaigns, and chatbot integrations, enabling you to stay connected with customers through personalized communication.
KlikNGo also excels in integration flexibility, connecting seamlessly with various software and hardware, from e-commerce platforms to physical devices like kiosks and QR code scanners.
Not to mention, our software was coded from the ground up, which means we can integrate with virtually any type of specialty software, like inventory management software, etc.
This makes it adaptable to many business types, whether retail, hospitality, or services!
With pricing starting at around $1,020 per month, we believe we offer excellent value for businesses wanting a comprehensive loyalty program without the hefty cost of enterprise-level solutions.
Our ease of use, advanced features, and affordability make it a top choice for businesses aiming to strengthen customer loyalty.
Pros
- Unlimited scalability; no limits on orders.
- Virtually unlimited customizability and integrations.
- User-friendly and easy to use; no need for complex setups.
- Omnichannel Integration; able to be integrated with channels like WeChat, and WhatsApp, as well as O2O integration (online-to-offline).
- Proprietary database; high-end security.
- Affordable compared to many other platforms.
- Dedicated account manager during regular working hours.
Cons
- Not as advanced as other platforms like Anvato.
- Types of loyalty programs are not as varied as other providers.
Zinrelo (Most Tech Features)
Zinrelo is one of the biggest loyalty software providers, providing enterprise-level loyalty software to over 2,000 clients worldwide.
This platform stands out for having the most tech features, notably robust integration options with other types of software, like marketing automation, CRM, payment services, and eCommerce.
For organizations that need a tech-forward, scalable loyalty solution, Zinrelo offers a comprehensive platform that integrates deeply into existing business ecosystems.
However, the complexity and high cost might be more than what smaller companies require at the outset.
To give you a perspective, we couldn’t find pricing on their website at the time of writing this article. However, we did manage to find their Capterra listing that mentions prices starting from $10,000.
If you’re interested in a more detailed look, check out our article, KlikNGo vs Zinrelo to find out more!
Pros
- Many different types of loyalty programs (earn & burn, points, tiers, coalition, etc.).
- Caters to a wide range of industries (F&B, Retail, Automotive, B2B, etc.)
- Consulting and services as add-on options.
- Over 2,000 clients in 70 different countries.
Cons
- It can be prohibitively expensive for small-to-medium businesses (a lot of their clients have $50 million+ in annual revenue).
- It might be too complicated and overwhelming for most.
Anvato (Most Variety of Features)
Anvato, founded in 2012, is a powerful loyalty technology provider that excels in offering a wide variety of loyalty program solutions for larger enterprises.
Primarily focused on retail, Anvato also serves industries like food and beverage, hospitality, and financial services.
The platform provides businesses with multiple loyalty program types, including tiered, coalition, hybrid, and subscription programs, making it a top choice for companies looking for flexibility and diverse options.
One of the prime reasons why they’re revered in this industry is because of their advanced gamification tools and features, like treasure hunts and interactive quizzes.
This approach is exactly what brands are looking for – as traditional points and tiered systems aren’t enough for customers to stay engaged.
Not to mention, they also prize wheels and receipt-scanning features to add another layer of omnichannel engagement (online and offline engagement).
Anvato has many robust loyalty program types, features, and pretty much everything you can think of.
Check out our KlikNGo vs Anvato article to find out more!
Pros
- Incredible gamification tools and features.
- Multiple different types of loyalty programs and reward systems.
- A wide variety of industries and integrations are supported.
Cons
- Extremely steep learning curve.
- Requires a dedicated & specialized loyalty team to run.
- Needs a certain level of API integration.
- Not exactly the most affordable (around $1,600 a month).
Comarch Loyalty (Best for Big Corporations)
Comarch Loyalty is a high-end loyalty management software designed for large enterprises. Founded in 1991, Comarch has established itself as a leader in enterprise software, and its loyalty platform reflects this expertise.
The software offers an extensive range of features focused on enhancing customer retention and driving ROI, making it particularly suited for large-scale businesses.
A key strength of Comarch Loyalty is its omnichannel capabilities. It allows businesses to engage customers across multiple touchpoints—whether online, via mobile apps, in-store, or through call centers.
This integrated approach ensures a seamless customer journey, regardless of the channel. The platform’s high-tech marketing automation features enable personalized offers, recommendations, and campaigns across these various channels, creating highly targeted customer experiences.
Comarch Loyalty also has great integration options with its ability to integrate with various systems like POS, CRMs, payment solutions, and marketing platforms.
Overall, Comarch Loyalty is an excellent choice for big corporations that need a powerful, all-in-one solution to manage complex loyalty programs across multiple channels.
Its advanced features and scalability make it a top option for enterprises with the resources to fully leverage its capabilities.
Take a look at KlikNGo vs Comarch to learn more!
Pros
- One of the leading omnichannel loyalty solution providers on the market (focus on online touchpoints across various platforms).
- $98.5 million in R&D investment in 2023.
- One of the best in terms of data security.
- Great levels of personalization, such as tailored email marketing journeys and useful suggestions.
- The client base consists of multinational corporations and big brands.
Cons
- Requires a team of experts with a strong tech background and a solid understanding of loyalty marketing to run effectively.
- Assumed above-average pricing, given R&D spending.
- Unsuitable for smaller businesses.
Smile.io (Most Straight-Forward)
Smile.io is a user-friendly loyalty program software designed to boost customer retention through easy-to-manage rewards systems. They don’t have a lot of loyalty program types (mainly just points, VIPs, and referrals), but they do them considerably well.
Focused on simplicity and efficiency, it enables businesses of all sizes to create personalized, engaging loyalty experiences without needing technical expertise.
Since Smile’s software foundation is open-sourced, you can find many solutions online and solve issues yourself.
It also integrates seamlessly with e-commerce platforms like Shopify and BigCommerce, making it easy to add loyalty features to your website or e-commerce store.
Smile.io offers automation tools to manage customer rewards, including automated emails and notifications, along with customer segmentation for targeted campaigns. Smile’s ease of use and strong customer support make it a great choice for businesses with limited technical resources.
While Smile.io lacks certain advanced customization like a gamification engine of more complex platforms, it excels as a straightforward, effective loyalty solution for businesses that want to set up a rewards system quickly.
However, it’s worth mentioning that they only support e-commerce loyalty at the moment, meaning no omnichannel or physical integration.
Here’s KlikNGo vs Smile if you want to learn more!
Pros
- Simple to use, yet effective.
- Affordable, ranging from $49 to $999 per month.
- Decent integration options with the likes of Klaviyo, MailChimp, etc.
Cons
- Lack of gamification and touchpoint data-gathering capabilities.
- Limited to e-commerce businesses only, as of now.
- Monthly cap on e-commerce orders, even at the $999 per month plan.
- API access is only available if you opt for the $999 monthly plan.
LoyaltyLion (Specialized for E-Commerce)
LoyaltyLion is a cloud-based loyalty program designed specifically for eCommerce businesses. It primarily focuses on point-based rewards, where customers earn points for actions like purchases and referrals. These points can be redeemed for discounts and other perks.
LoyaltyLion integrates directly with popular eCommerce platforms such as Shopify and WooCommerce, making it a strong player in the eCommerce loyalty space. The platform also connects with widely used tools like HubSpot, MailChimp, and Zendesk to enhance customer engagement.
The platform also offers tiered loyalty programs based on customer spending, where customers can access exclusive rewards. This system allows businesses to create rules and rewards for different segments, such as high spenders or top referrers.
While LoyaltyLion provides some omnichannel integration through tools like ConnectPOS, its omnichannel capabilities are limited compared to other solutions.
The platform’s customization options are also somewhat restricted, offering only basic design tweaks, which may hinder businesses looking for a highly personalized experience.
Overall, LoyaltyLion is a solid choice for businesses seeking an easy-to-implement, affordable, point-based loyalty program for their online stores.
Take a look at KlikNGo vs LoyaltyLion for a more detailed look!
Pros
- Great for businesses focusing on e-commerce.
- Relatively affordable, starting at $199 monthly.
Cons
- Limits on monthly orders, regardless of plan.
- Many features like points on product pages, rewards across brands, and instant points are locked behind more premium and custom plans.
- Integration only for supported platforms like Shopify and WooCommerce.
- Lack-lustered support, according to online user-generated reviews.
What Should You Look For in a Loyalty Program Software
When looking for loyalty program software, there are a few key features to keep in mind to make sure it fits your business needs.
- Affordable Pricing: Choose a program that fits your business size and budget. If you’re just starting out or have a smaller volume, you don’t need to invest in expensive, high-end loyalty program software. Your product or service quality is what truly drives loyalty, so don’t rely on the program to do all the work.
- Omnichannel Integration: The best loyalty software integrates with all aspects of your business—whether customers shop in-store, online, or interact with customer service. This helps you understand your customers better by tracking their behavior everywhere, not just on your website or app.
- Easy to Use and Integrate: You want a program that’s simple to set up and doesn’t require a tech team to manage it. While large companies might have the resources for complex systems, small businesses benefit from software that’s straightforward and user-friendly.
- Comprehensive Features: A loyalty program isn’t just about offering points. Look for software that includes extras like vouchers, reminders, and customer support features. Make sure it tracks customer data both online and offline so you can create a well-rounded loyalty strategy that goes beyond just rewarding purchases.
