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To significantly cut down on loyalty program expenses, it’s crucial to actively segment your member base for personalized membership marketing.
Continue readingHow to Make Your Loyalty Program More Cost-Effective
How to Measure Customer Engagement in a Loyalty Program
Customer engagement in a loyalty program can be categorized into three distinct stages, each corresponding to a different level in the conversion funnel.
Continue readingHow Brand Recognition Influences Customer Loyalty
The influence of brand image and recognition, particularly through staff members and customer service, is a significant factor in shaping customer loyalty.
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