Customer Attributes
Standard Attributes
Obtain actionable information about customers/members during the onboarding process, such as education level, age, credit scores, and marital status, to devise targeted marketing strategies.
Behavioral/Lifetime Attributes
Keep track of customer actions, such as last purchase or visit, for personalized and timely follow-ups.
Campaign Attributes
Monitor customer/member engagement with campaigns, including clicks, opens, conversions, unread, and unsubscribes, to measure campaign effectiveness.
Geographic Attributes/Location Attributes
Capture location data to create localized marketing campaigns and offers.
Predictive Attributes
Utilize predictive models to anticipate customer purchasing behavior and visit patterns and optimize marketing efforts for better results.
Custom Attributes
Tailor your own unique attributes to gain deeper insights into your customers and enhance your understanding of their preferences and behavior.
Subscription Status Attribute
This attribute enables businesses to keep track of subscribers’ preferred platforms, allowing tailored communications based on their channel choices (Email, SMS, Push).
Psychographic Attributes
Gain insights into customer/member motivations, interests, attitudes, values, lifestyle, and social status to create relevant messaging.
Social Influence Attributes
Measure the impact of a customer’s/member’s content on social media platforms, including the number of followers and engagement metrics.
Standard Device Attributes
Gather device-related data such as device type, OS ID, OS version, and app status to optimize messaging for different or alternative devices.
Firmographic Attributes
Access data about the organization a customer/member works for to tailor business-to-business (B2B) marketing efforts.
Technographic Attributes
Understand the technology used by customers/members or their organizations to enhance targeting and messaging strategies.
Customer Data Enrichment
Our system empowers businesses to enrich and improve customer/member profiles significantly, offering comprehensive insights that drive targeted marketing, and personalized experiences, and create segments for more effective customer segmentation.
Customer List
Customer Data Enrichment will enable us to generate an overview and summary of the customer list, providing easy access to essential customer details and key business metrics such as Total Customers, New Customers, Total Visits, New Visits, and Total Revenue,
Customer Attribute Mapping
Customer Attribute Mapping is the process of linking specific attributes to customers, enhancing business understanding of their preferences. Our CRM system enriches customer data through determinant attributes and API integration, creating comprehensive profiles that aid in effective customer segmentation. This enables targeted marketing, personalized experiences, and optimized performance metrics.
Use Case
& Insights
Cross-Selling
and Upselling
Mapping customer attributes within a membership program can reveal opportunities for cross-selling or upselling. For instance, if a member frequently engages with specific program features or benefits, the program can recommend complementary features or premium membership tiers to enhance their experience.
Personalized Membership Engagement
By mapping customer attributes within the membership program, businesses can create highly personalized engagement strategies. For example, they can send tailored membership recommendations, exclusive content, or loyalty rewards based on a member's participation history, preferences, or location, ensuring a more personalized and rewarding membership experience and impeccable customer support.
Enhanced Membership Support
Membership support teams can access member profiles with relevant information, such as membership history or communication preferences, to provide more efficient and personalized assistance. This ensures that members receive the support they need to fully enjoy their membership benefits and resolve any issues promptly.