Challenges ofbuilding B2B engagement and tracking milk purchases
Black and White set out to build a B2B loyalty program that strengthens long-term, stable relationships with restaurant partners. Because many clients operate multiple branches, the solution required multi-branch support and transparent insight into purchasing patterns and inventory flows.
Increased conversion rates attributed to the rewarding program
Established a unique B2B Loyalty program, setting it apart from common industry practices
Taking You to the Next Level of Success
The B2B Loyalty Programs Solution
Black and White Business Partner Loyalty App
A simple app that turns milk purchases into points, connects every branch to a single membership profile, and makes reordering easier. It supports multi-branch accounts, secure access, and clear, real-time visibility of activity.
01
Milk Points Rewards Program
Partners scan the QR code on each milk can after use to earn points. Points can be redeemed for gifts, discounts, free delivery, and other perks. This keeps ordering routine while growing loyalty and repeat purchase.
02
Multiple Point Schemas for Various Groups
Separate points pools can be set for brands, branches, or roles. This gives Black and White a clear view of stock use and purchase rhythm across locations. With better visibility, the sales team can plan predictable restocks and smarter outreach.
03
Personalized Content and Rewards
With segmentation in the KlikNGo CRM system, each branch gets personalized offers, messages, and rewards that match its buying pattern. This improves engagement, strengthens the loyalty program, and makes incentives feel relevant.
04
Secure Access with Verification & OTP
Members sign in into Black & White app with phone verification and OTP. This protects accounts, confirms legitimate partners, and keeps data accurate—supporting reliable CRM analytics and loyalty reporting.