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Chow sang sang

Loyalty Program CRM
Voucher Management System
WeChat

Challenge

Chow Sang Sang’s CRM channels were limited to in-store POS systems, lacking synchronized shared data, causing customer disengagement. Indifferent promotions resulted in high rates of ignorance and unsubscribing. Relying solely on traditional communication like email and SMS, Chow Sang Sang now acknowledges the importance of personalized interactions. They are dedicated to refining strategies and adopting targeted communication methods to better engage their audience.

Connected over 8 million people across 3 regions (Hong Kong, Mainland and Taiwan region) with Omnichannel Loyalty Marketing

Increased of 40% member sales in 2023 Q1 with personalized marketing

Our team proudly received the prestigious 2023 Marketing Interactive Digiz Awards

Taking You to the
Next Level of Success

Solution

Relationship-Centric Omnichannel Integration | Image
Chatbot Implementation | Image
Member Tiers Privilege Program | Image
Mission-Based Reward System | Image
Interactive Gamification for Engaging Experiences | Image
Member Data Collection | Image
AI Optimized System Redefining Customer Relationships | Image

Relationship-Centric
Omnichannel Integration

Our team has developed a personalized marketing and omnichannel communication platform using versatile channels like WeChat and WhatsApp. Members can conveniently access their member portal via WeChat and connect with customer service through WhatsApp by syncing their profiles. This eliminates the need for members to download additional apps, allowing them to interact with their membership portal and customer service via their most-used social media platforms. This approach aims to reduce the unsubscribe rate by consistently delivering value to our members.

01

Chatbot Implementation

The addition of a Chatbot function enables efficient handling of general inquiries. We have revolutionized the Chow Sang Sang approach by integrating chatbot communication from our CRM system to every in-store sales team. By capturing valuable data during each interaction, we enhance our retargeting efforts. This allows us to tailor offers and recommendations to individual customer preferences, ensuring a higher conversion rate.

02

Member Tiers
Privilege Program

Our team has crafted a tiered membership system for the Chow Sang Sang community, offering exclusive privileges upon meeting specific criteria. These privileges include special discounts on gold, early access to limited edition gold releases, and anniversary rewards. Each tier provides unique rewards and benefits tailored to enhance the member experience.

03

Mission-Based
Reward System

Introduce a mission system within the mini-program, allowing Chow Sang Sang members to discover and fulfill a variety of tasks. Tasks may include referring friends, daily online check-ins, visiting specific offline branches, subscribing to the WeChat mini-program, and purchasing from designated gold collections. Rewards are allocated upon successful completion of missions, each with a specified validity period. Consider incorporating recurring missions, such as monthly store visits, to enhance member engagement.

04

Interactive Gamification for Engaging Experiences

We’ve smoothly integrated game-like elements into the Chow Sang Sang mini-program user interface, including features like lottery games, puzzles, and check-ins. Our goal is to maintain appealing engagement levels and rewards for users. Through the blend of entertainment and rewards, our interactive gamification strategy creates a lively and engaging environment, fostering lasting connections with the Chow Sang Sang audience.

05

Member Data Collection

Within the mini-program, we gather various member data for analytics and predictive purposes. This includes collecting preferences and personal information to tailor targeted campaigns. Additionally, we conduct surveys and reviews to assess product satisfaction, facilitating improved customer follow-up.

06

AI Optimized System Redefining Customer Relationships

Our AI-driven customer tagging system allows us to monitor, optimize, and alert customer satisfaction and loyalty at various stages of their conversion journey. By segmenting members, identifying look-alike audiences, and improving social media advertisements, our system attracts new leads. We generate personalized content and offers, leveraging AI recommendations and predictions to convert existing members.

07

Let’s
Connect

We’re committed to fueling business growth
and enhancing customer retention.