FMCG Loyalty Ecosystem Case Studies
Cow & Gate
Loyalty Program CRM
Customer Database System
Website
Challenges of
FMCG brands in driving
new-member engagement
Cow & Gate wanted to refresh its brand image and modernize their member engagement. However, new member sign-ups were handled by a basic digital form with little follow-up. Valuable data sat idle, limiting member insights, loyalty activation, and the overall potential of the membership program.
Recruited over 20,000 new members within
one year
one year
Achieved 10% reactivation for existing members
Taking You to the
Next Level of Success
The FMCG Loyalty Ecosystem Solution
Stamp Card Rewards Program
Our team launched a digital stamp card that turns each formula purchase into progress toward rewards. Members (Parents) scan a QR code inside the packaging to earn e-stamps, redeemable for perks like complimentary milk formula, bonus points, free milk packages, branded toys, and more. The flow is simple for members and measurable for CRM and loyalty analytics.
01
Membership Referral Program
Members (Parents) can invite friends to join the Cow & Gate Club. Both referrer and referee receive an extra stamp, with no cap on referrals. This creates a built-in acquisition loop, growing the member base.
02
Personalized Content Experience
Inside the Cow & Gate Club, parents get helpful, baby-related content—tips, health info, and news—paired with timely promotions (e.g. new product launches). Using CRM system segmentation, content and offers are tailored to life stage and behavior, improving engagement and soft-selling without pressure.
03
Single Customer View
& Data Analysis
KlikNGo integrated Cow & Gate’s existing systems to create a Single Customer View. Purchase behavior, product usage, point accumulation patterns, and engagement signals flow into one place. With this, Cow & Gate can segment precisely, trigger targeted journeys, and report clearly on loyalty performance.
04
C&G Club Consent Management & Data Collection
KlikNGo Team set up the Club to actively capture member data with clear consent. GIGYA (SAP Customer Data Cloud) was connected to the CRM backend, unifying identities under a single ID and synchronizing profiles across markets. This strengthens compliance, improves data quality, and simplifies multi-region management.
05
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