Gift Card Marketing Campaign Case Study
Haagen Dazs
Voucher Marketing Campaign
Online Booking System
Website
Challenges of This
Gift Card Marketing
Campaign Case Study
In this gift card marketing campaign case study, Häagen-Dazs previously faced difficulties in managing the increasing number of product vouchers it had distributed. As the company expanded, it became challenging to keep track of the vouchers, which were available for both pick-up and home delivery, each with different expiration dates. This created confusion and made it hard to maintain an up-to-date customer database. Häagen-Dazs was looking for a solution to efficiently manage their vouchers and use their customer data more effectively.
Total revenue generated in less than five years
Total vouchers assigned in five years
Total vouchers redeemed in five years
Taking You to the
Next Level of Success
The Gift Card Marketing
Campaign Solution
Voucher Distribution and Tracking Solution
Häagen-Dazs improved its operations with the KlikNGo system, which integrated its offline stores, E-commerce site, E-shop, and CRM systems. This integration allowed for smoother operations, with any updates made to products or vouchers automatically reflected across all platforms, making the process more consistent and streamlined.
01
Home Delivery Campaigns
To make home deliveries more efficient, Häagen-Dazs launched a Home Delivery campaign. Customers could enter their gift card redemption codes and schedule their delivery, providing details like their address, preferred delivery date, and time. This system helped minimize confusion and errors during redemption, especially when dealing with both physical and e-voucher redemptions. Clear communication of delivery policies ensured a smooth customer experience.
02
In-Store Pick-up Voucher Redemption
Häagen-Dazs simplified in-store voucher redemption by introducing QR code scanning. Customers simply presented the QR code from their confirmation email, which store employees scanned to process the redemption. The system allowed for partial redemptions, and employees could easily select the items for the customer. This approach also enabled Häagen-Dazs to track redemption details from a central admin portal.
03
Gifting Option
Häagen-Dazs added a gifting feature to enhance customer experience. Through their email confirmation, customers could access a gifting panel, add a personalized message, and send the products directly to their friends or family. This made it easier for customers to share the brand with others while adding a personal touch to the gift.
04
Voucher Availability Tracking
The new system allowed Häagen-Dazs to track voucher availability in real-time. This ensured that customers could make informed purchases without the risk of overselling. All orders and redemptions were recorded in a centralized platform, which simplified the management of redemptions, whether for in-store pick-up, home delivery, or gifting.
05
Points Rewards and Stamp Collection
Customers could easily sign up for the Häagen-Dazs membership on the website and start earning rewards through a user-friendly stamp and point collection system. With each purchase, members earned points and stamps that could be redeemed for rewards, such as free ice cream or discounts, reinforcing customer loyalty to the brand.
06
Data Analytics & Platform Events Tracking
By integrating the CRM system with their voucher system, Häagen-Dazs created a centralized database of customer interactions. This integration allowed them to analyze data and target customers based on their preferences, enabling personalized interactions and enhancing the overall customer experience.
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