Property Membership System Case Study
Henderson
Land Group
Loyalty Program CRM
Voucher Management System
Customer Database System
Website
Challenges of fragmented data and inconsistent member experiences
Henderson Land Group’s app and website weren’t talking to each other. Actions taken on the website didn’t sync to the app, creating fragmented data and inconsistent member experiences. They needed a unified data layer across both platforms and a refreshed loyalty program design.
Over 200 merchants have benefitted from Henderson Club
Able to analyze comprehensive data across all businesses
Collect real, active members with valid profiles
Taking You to the
Next Level of Success
The Property Membership System Solution
Henderson Club Gold Membership Platform
KlikNGo built a new Gold Membership platform to replace the legacy app. It integrates with the corporate website and the membership app, consolidating databases and operational workflows into a single, reliable CRM backbone. New members join by completing a streamlined form, improving data quality from day one.
01
Consented Email
& SMS Targeting
During registration, members provide email and mobile details and grant explicit consent via a customizable form. Henderson Land Group can then send targeted email and SMS campaigns, fully consented and privacy-compliant to drive engagement, promotions, and lifecycle loyalty journeys.
02
E-Membership Card
and Wallet Feature
Each member receives a unique E-Membership card and ID inside their profile. The e-card works as proof of membership at offline events, while the E-Wallet stores unredeemed vouchers and shows redemption history, making benefits easy to find, track, and use.
03
Voucher Management System for Henderson Club
A built-in voucher management system generates, distributes, and validates rewards. Members redeem directly on the site; staff confirm with a passcode to prevent misuse. This closes the loop between offer, redemption, and CRM reporting for accurate loyalty analytics.
04
Multiple Industries with One Membership Ecosystem
Because Henderson Land Group spans many sectors, the Gold Membership site promotes curated perks across dining, shopping, travel, leisure, and wellness—exclusively for Gold Members. This expands reach across business lines while keeping the experience consistent under one membership ecosystem.
05
Other
Case
Studies
Let’s
Connect
We’re committed to fueling business growth
and enhancing customer retention.