Shopping Mall Reward Program Example
Lee Garden (Hysan)
Loyalty Program CRM
Voucher Management System
Website
Challenge of Offline-to-Online (O2O) Data Integration
Lee Garden, a global shopping mall, wanted to boost customer engagement and encourage members to use their points. The team lacked the technical setup to capture accurate offline interactions and connect them to the online database. They needed a system structure that would facilitate point redemption within the shopping mall and feed clean data back into the database.
Enhance member interactions and traffic within the mall
Improve member stickiness and participation in the Lee Garden membership program
Seamlessly integrated online and offline customer activity data, achieving real-time synchronization
Taking You to the
Next Level of Success
The Shopping Mall Reward Program Solution
Encourage Points Redemption Through Offline Campaign
KlikNGo launched a light, fun game flow that lets customers and members spend points to play. For example, using 100 points unlocks a quick photo game with a chance to win extra rewards or gifts. The experience reminds members of unused points, increases visit frequency, and turns points into moments of delight that strengthen loyalty.
01
Self-Service
Redemption Process
After the game, participants redeem rewards through a simple self service flow. A digital vending machine dispenses prizes automatically. During gameplay, profiles are linked to each participant so redemptions map to the right member account. This prevents duplicate claims and keeps the journey smooth for both visitors and staff.
02
API Integration for Vending Machine Member Redemption
KlikNGo connected the reward system to the vending machine through secure APIs. Staff time for manual checks drops significantly, while members redeem gifts on their own using points. The integration synchronizes online and offline activity in real time, improving operational efficiency and CRM data accuracy for Lee Garden.
03
Efficient Customer Segmentation with
Profile Updates
Members can update their profiles within the membership site and during on site experiences. The result is fresher data across channels, clearer identification of active users, and stronger audience segments for future campaigns. Marketing teams can target by behavior, visit recency, and point balance to lift engagement and redemption.
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