Challenges ofconnecting social media with the loyalty growth
Sports Brand N wanted to grow its member base and modernize its loyalty program. However, engagement lived mostly on the membership site with little connection to social channels. The lack of omnichannel touchpoints made it difficult to scale sign ups and drive ongoing loyalty activity.
Transformed the Instagram chatbot into a sustainable omnichannel loyalty channel
Improved cross basket consumption rate and cross category behavior
Increased membership sign ups and engagement.
Taking You to the Next Level of Success
The Instagram Omnichannel Loyalty Solution
Membership Register through Instagram Chatbot
KlikNGo connected Instagram social IDs to Sports Brand N’s ecommerce and membership systems. New website registrations are linked to Instagram via OTP verification, and followers can register directly through Instagram chatbots. Profile linking and social ID binding create a true omnichannel loyalty flow that starts on social and continues on site.
01
Connected Member Activity
With profiles linked, Sports Brand N can recognize member actions across Instagram and the website, including Reel views, Story interactions, and cart activity. These signals feed the CRM to deliver personalized content and product suggestions, improving relevancy and conversion across the loyalty journey.
02
E-Commerce Coupon Distribution
Using KlikNGo’s omnichannel voucher management, Sports Brand N sends members vouchers and coupons via Instagram Direct Messages. Members redeem on the ecommerce site during checkout. The flow covers distribution, validation, and redemption end to end, giving customers a simple experience and the brand complete visibility for reporting.
03
Campaign-Based Content
The Instagram integration supports campaign mechanics such as branded photo frames and filters. Members post Stories with the frame and receive rewards via Direct Message. This increases participation, amplifies brand presence on Instagram, and fuels the loyalty funnel with fresh user generated content.