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New World Group

Membership Data Analytics
Membership Marketing Campaign
Website

Challenge

New World Group faces challenges in building a data warehouse, primarily stemming from a lack of resources to integrate platforms for corporate analytics and data sources. Additionally, they encountered difficulties in finding a quality and single vendor to handle online development, hindering their progress in establishing an efficient and streamlined data warehouse system.

Ensuring database security with advanced penetration test
Boosting visitation to new world group properties through vending machine marketing

Comprehensive understanding of customer behavior and segmented Campaign

Development with data visualization, to create personalization with precise marketing automation.

Taking You to the
Next Level of Success

Solution

Establishing a Data Warehouse | Image
Developing a Data API | Image
Creating a Single Customer View | Image
Implementing Targeted Marketing Campaigns | Image

Establishing a Data Warehouse

Our team successfully developed a data warehouse solution for New World Group, enabling them to centralize data from diverse sources such as customer portals, offline purchases, and more. This consolidation has significantly enhanced the speed and efficiency of accessing various datasets. By facilitating seamless data integration, the warehouse simplifies the data collection and decision-making process for New World Group, empowering them to make informed, data-driven decisions with ease and precision.

01

Developing a Data API

The creation of a data API equips New World Group with the ability to access diverse data sources effortlessly, even in the face of multiple business operations that might scatter data across various platforms. This API ensures seamless access, allowing New World Group to tap into real-time data, enabling them to respond promptly to dynamic market conditions and evolving customer needs.

02

Creating a Single
Customer View

Developing a single customer view is crucial for New World Group, given the diversity of their businesses. This unified perspective enables New World Group to gain comprehensive insights into each customer. By understanding details such as the customer’s origin, purchasing behavior, interactions, and more, New World Group can enhance its understanding of individual customers. This comprehensive view provides valuable data-driven insights, facilitating more personalized and effective customer engagement across all their diverse business ventures.

03

Implementing Targeted Marketing Campaigns

By leveraging the data collected through the newly established data management solution, New World Group can make data-driven decisions related to their marketing campaigns. The availability of a single customer view enables them to precisely segment their audience for specific marketing initiatives, such as the Christmas campaign. This strategic approach ensures that marketing efforts are tailored to specific customer groups, increasing the campaign’s effectiveness and relevance. Utilizing insights derived from the data management solution, New World Group can execute targeted marketing campaigns, resulting in more personalized and impactful interactions with their customers.

04

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and enhancing customer retention.