Data Warehouse Case Study
New World Group
Membership Data Analytics
Membership Marketing Campaign
Website
Challenges of This
Data Warehouse Case Study
New World Group faced significant challenges in creating an effective data warehouse. One of the main obstacles was the lack of resources needed to integrate various platforms for corporate analytics and data sources. Additionally, the company struggled to find a reliable, all-in-one vendor to manage the online development required. These issues slowed down their progress in building a streamlined and efficient data warehouse system.
Ensuring database security with advanced penetration test
Boosting visitation to new world group properties through vending machine marketing
Comprehensive understanding of customer behavior and segmented Campaign
Development with data visualization, to create personalization with precise marketing automation.
Taking You to the
Next Level of Success
The Data
Warehouse Solution
Establishing a Data Warehouse
Our team worked closely with New World Group to develop a custom data warehouse solution that centralized data from multiple sources, including customer portals and offline purchases. This integration greatly improved the speed and efficiency of accessing key datasets. By consolidating their data into one place, the warehouse simplified the collection and decision-making processes, empowering New World Group to make well-informed, data-driven decisions with ease.
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Developing a Data API
We created a data API that enables New World Group to access a wide variety of data sources without the hassle of managing multiple platforms. This API provides seamless access to real-time data, allowing the company to quickly respond to changing market conditions and evolving customer needs. The API ensures they always have the most up-to-date information at their fingertips.
02
Creating a Single
Customer View
Given the diversity of their business, New World Group needed a unified view of each customer. We developed a solution that brings together information on customer origins, purchasing behavior, interactions, and more into one comprehensive profile. This single customer view enables New World Group to gain deeper insights into their customers, which leads to more personalized and effective engagement across their various business areas.
03
Implementing Targeted Marketing Campaigns
With the data management solution in place, New World Group was able to make data-driven decisions for their marketing campaigns. The single customer view allowed them to segment their audience more precisely, leading to more targeted campaigns like the Christmas initiative. By tailoring their marketing efforts to specific customer groups, they saw improved campaign effectiveness and relevance. With insights from the data warehouse, New World Group could deliver more personalized and impactful marketing interactions.
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