KlikNGift
KlikNGet
KlikNRoll
KlikNKnow
KlikNBlast
KlikNDesk
KlikNHub
KlikNPlug
Consultation 
Development
Data
Integration
Member 
Marketing
Customer 
Omusubi
Loyalty Program CRM
Voucher Marketing Campaign
Mobile App
Challenge
Omusubi faced hurdles in introducing a loyalty program based on a stamp system, struggling to clarify the abstract concept to users due to limited resources for implementation and management. Furthermore, the challenge extended to a lack of industry experience, particularly in planning and executing a Customer Relationship Management (CRM) program within the Fast-Moving Consumer Goods (FMCG) sector. This unfamiliarity added complexity to Omusubi’s efforts to establish a successful loyalty initiative.
Single-basket growth ranges from 40% to 125% with the new reward system.
Membership growth has increased by over 40,000 new registrations per month with the loyalty program.
Our team proudly received the prestigious 2023 Marketing Interactive Digiz Awards for Omusubi’s Project
Taking You to the
Next Level of Success
Solution
UI Prototype for Omusubi's Internal Team Discussion
Omusubi’s team benefitted from a UI demonstration tailored to their internal discussion, showcasing an intuitive interface and valuable output data following our consultation services. Our team provided a customized, on-brand demonstration as part of the higher-tier standard package, enabling Omusubi to swiftly make informed decisions based on our UI prototype.
01
Stamp-based Reward System
Omusubi has introduced an innovative stamp-based rewards program that allows customers to accumulate stamps through a variety of actions, including joining as a member, referring friends, visiting our store, and performing daily check-ins. We’ve integrated gamification into the stamp collection process, transforming it into a captivating member journey where customers can advance through different member levels. This system is designed to foster customer engagement and cultivate loyalty.
02
Family Concept and Missions
Omusubi enables users to invite and add family members to in-app missions in the app, encouraging them to join and complete missions together through the referral program. For example, users can set goals like consuming 20 sushi dishes in a week and receive promotional benefits once the goal is achieved. This fosters a sense of community and shared objectives among users.
03
Personalized Coupon Generation and Rewards
Utilizing insights from analytic reports and AI recommendations, Omusubi created tailored coupons for specific customer segments and members. These offers included additional stamp rewards, Summer New Arrival promotions, and a 20% discount for purchases above $60. The coupon selection process was guided by AI insights; for instance, the AI observed that most customers and members made purchases below $60. Hence, offering a 20% discount incentivized customers to spend more, strategically boosting revenue and encouraging higher-value purchases.
04
Data Collection for Strategic Marketing
In establishing our strategic loyalty ecosystem, we meticulously designed every touchpoint and application interface to enable AB testing for Omusubi. Through this process, we collected various data points including Omusubi’s customer behaviors, demographics, and product choices. These data sets form the foundation for AI-driven recommendations and informed business decisions, ensuring a data-driven approach to enhancing customer loyalty.
05
Data Analysis and AI Integration
After collecting data, our system carefully examines it to generate clear and detailed reports for Omusubi. We use AI to learn from this data and provide personalized suggestions that match the changing preferences of customers with factors like price sentiments, discount connections, and coupon expiration date plans, in our evaluation. This thorough analysis helps us pinpoint the most effective coupons, rewards, and campaigns, to meet customer needs and provide maximum value.
06
Let’s
Connect
We’re committed to fueling business growth
and enhancing customer retention.