Food and Beverage Loyalty Program Case Study

Omusubi

Loyalty Program CRM

Voucher Marketing Campaign

Mobile App

Challenges of This
Food and Beverage Loyalty Program Case Study

In this food and beverage loyalty program case study, Omusubi (a local Japanese restaurant chain) encountered challenges when trying to launch a loyalty program based on a stamp system. They struggled to explain the concept clearly to users, especially with limited resources for implementation and management. Additionally, Omusubi lacked experience in the industry, particularly when it came to planning and executing a Customer Relationship Management (CRM) program in the Fast-Moving Consumer Goods (FMCG) sector. This lack of familiarity made it even harder for them to establish a successful loyalty initiative.

Single-basket growth ranges from 40% to 125% with the new reward system.

Membership growth has increased by over 40,000 new registrations per month with the loyalty program.

Our team proudly received the prestigious 2023 Marketing Interactive Digiz Awards for Omusubi’s Project

Taking You to the
Next Level of Success

The Food and Beverage
Loyalty Program Solution

UI Prototype for Omusubi's Internal Team Discussion | Image

Personalized Coupon Generation and Rewards | Image

Data Collection for Strategic Marketing | Image

Data Analysis and AI Integration | Image

Loyalty Program UI Prototype for Omusubi

Omusubi’s team benefited from a UI prototype tailored to their internal discussions. This demonstration featured an intuitive interface and helpful data insights, providing clear, actionable outcomes. As part of our higher-tier service package, we delivered a customized, on-brand demo, helping Omusubi make informed decisions quickly.

01

Stamp-based Reward System for Customers

Omusubi introduced a stamp-based rewards program where customers earn stamps through actions like joining as members, referring friends, visiting the store, and completing daily check-ins. We’ve added a gamified element to make the stamp collection process more engaging, allowing customers to level up and enhancing their overall experience. This system is designed to boost engagement and build long-term loyalty.

02

Family Concept and Missions

Omusubi lets users invite family members to join in-app missions, encouraging them to complete tasks together through a referral program. For example, users can set a goal to eat 20 sushi dishes in a week and receive rewards once they reach it. This creates a sense of community and shared goals among users, enhancing the overall experience.

03

Personalized Coupon Generation and Rewards

Using data insights and AI recommendations, Omusubi created personalized coupons for different customer segments. These offers included extra stamp rewards, summer promotions, and discounts for larger purchases (e.g., 20% off orders over $60). AI data showed that many customers typically spent below $60, so offering this discount encouraged higher spending, boosting revenue and customer loyalty.

04

Customer Data Collection for Strategic Marketing

To support Omusubi’s loyalty program, we carefully designed every touchpoint and interface for AB testing. This allowed us to collect valuable data on customer behaviors, demographics, and product choices. These insights powered AI-driven recommendations and helped guide informed marketing strategies, creating a data-focused approach to enhancing customer loyalty.

05

Data Analysis and AI Integration

Once we gathered the data, our system analyzed it to create detailed reports for Omusubi. AI tools then used these insights to offer personalized suggestions based on factors like customer price preferences, discount patterns, and coupon expiration. This analysis helped us identify the most effective coupons, rewards, and campaigns to provide maximum value to customers.