Anvato Loyalty Alternative – Anvato vs KlikNGo

Anvato Loyalty Alternative

What is Anvato

Founded in 2012, Anvato is a loyalty technology provider specializing in high-quality loyalty programs for large enterprises. While they work across various industries like food and beverage, hospitality, and financial services, their primary focus is on retail.

Anvato’s solutions are designed for businesses with an established customer base, which could be costly for smaller companies, especially in niche industries.

In addition to strong integration options and advanced technology features, companies may need specialized knowledge about loyalty marketing and marketing technology to effectively use Anvato’s offerings. Their capabilities are impressive, but it’s not a simple plug-and-play solution.

What is KlikNGo

KlikNGo is our user-friendly loyalty program solution, brought to you by PRIZM Group, our parent company. PRIZM started out as a marketing agency and quickly made a name for itself in loyalty marketing right in Hong Kong.

We created KlikNGo with the idea that great loyalty technology should be accessible to everyone without sacrificing quality.

We’ve carefully selected a range of tools to help you build a successful loyalty program. Drawing on years of experience with our clients, we’ve decided that these are the tools that businesses would need to succeed in loyalty marketing:

  • Loyalty Program Module
  • Voucher Management System
  • Marketing Automation
  • Online Booking System
  • Customer Retention Software
  • Membership Database
  • Customer Support Portal System

We know that not everyone is a tech expert, so we’ve made our solution as user-friendly as possible. This way, smaller businesses can manage a complete loyalty program without needing to hire specialized staff, which helps keep their overhead costs down.

Comparison Between Anvato vs KlikNGo

Loyalty Management Capabilities

Anvato’s loyalty management capabilities are some of the best in the market, with many different types of loyalty programs to choose from, such as tiered loyalty programs, coalition programs, hybrid programs, subscription programs, and so on.

Anvato’s flow is intuitive and covers everything from setting up rewards, gamification, and referrals, all the way to things like receipt scanning and getting new members from offline customers.

On the other hand, while KlikNGo doesn’t offer as many program types, we do focus on the essentials and do them really well. We provide point-based programs, tiered loyalty systems, stamps, attendance tracking, and gamification features.

You can even create a leaderboard to spark some friendly competition among customers or reward them for joining your marketing campaigns.

Our stamp system encourages frequent spending, which boosts customer lifetime value (CLV).

Our goal is to help you build a complete loyalty ecosystem that seamlessly blends online and offline experiences, giving your customers a true omnichannel loyalty journey.

Digital Wallet

Anvato has integration with Apple and Google Wallet, which offers a large variety of payment methods, like online card payments, physical card payments (NFC), etc. Through this, merchants can get a taste of omnichannel payments, allowing customers to pay using both physical and online channels.

KlikNGo has its own payment gateway, called PRIZM Pay. PRIZM PAY supports a variety of payment methods including MasterCard, Visa, WeChat Pay, PayPal, and LINE Pay, alongside physical payment methods like NFC payments.

Our payment method is supported by over 250 countries and 120 currencies as of the writing of this article! We also make sure there are no hidden fees to make sure that you’re getting the most transparent service possible.

Marketing Automation

Anvato Loyalty has a solid selection of automation features, but most of them need to be connected to third-party platforms like MailChimp, Klaviyo, or Emarsys. So, to really make the most of their marketing automation tools, you’ll need to be already using one of those services.

On the other hand, KlikNGo is built for easy integration with almost any third-party marketing platform. Plus, we offer a variety of native marketing automation options that brands can use right away, including:

  • SMS
  • Social Media (Facebook, Instagram, etc.)
  • Email Marketing (MailChimp, etc.)
  • Chatbot Integration
  • Foreign Media Platforms (WeChat, LINE, etc.)

Ease of Use & User-Friendliness

Anvato isn’t really known for being the easiest platform to use. While it has a lot of advanced features, getting the most out of Anvato Loyalty often requires a team with both loyalty program experience and technical skills.

They claim that no coding is needed, but you’ll likely need some familiarity with API integration. This can drive up your costs over time, in terms of staff salaries, and if you have turnover in your team, it can create real bottlenecks.

At KlikNGo, we totally get that—it’s something we’ve seen firsthand since our parent company is a marketing agency. That’s why we made our software as intuitive and user-friendly as possible.

You don’t need to be a tech genius to use our platform effectively. And if you do run into any issues, every KlikNGo client gets a dedicated account manager to help with questions or feature requests! We firmly believe that in the long term, we are one of the best in terms of value for money.

Gamification

When it comes to gamification, both KlikNGo and Anvato shine in their own ways. Anvato offers fun experiences like treasure hunts and interactive quizzes, rewarding users for things like leaving reviews.

Their Prize Wheel lets businesses customize rewards for different customer groups, and they can even link to sports trackers on smartphones for health-focused gamification.

KlikNGo takes a different route, emphasizing interactive game mechanics like Augmented Reality (AR) for voucher hunts and gamified tier systems that encourage customers to stick with their loyalty programs.

We also have a lively leaderboard system that sparks friendly competition among users, which can drive more interaction with your brand. From our experience with clients, we’ve discovered that community-based gamification delivers the best results for most brands.

That’s why we focus on both individual and group gamification. For example, one of our clients gained over 40,000 followers a month thanks to our group gamification strategy, along with a 125% increase in overall basket value!

Overall Value & Price

Anvato Loyalty’s website doesn’t provide any pricing information, so you’ll need to contact their sales team for a quote. However, our research on Capterra suggests that their plans start at around $1,600 per month (based on current conversion rates).

KlikNGo offers our essential bundle for $1,020 a month. This package includes everything you need for effective loyalty management, such as our loyalty engine, advanced gamification features, a voucher management system, marketing automation, PRIZM integrations, and loyalty membership management.

After working with numerous clients, we’ve found that these features are what you need to start running a successful loyalty program.

Why KlikNGo is the Easiest Way to Your Ideal Loyalty Program

As we’ve mentioned before, KlikNGo is the easiest way for any business to start a loyalty program. We give you every tool you need to succeed in retaining customers and building loyalty.

If you’re interested, feel free to visit our loyalty program product page to learn more! You can also explore other comparisons, such as our alternatives to Smile.io, LoopyLoyalty, and more.

The Ultimate Guide on B2B Loyalty Programs | Overview

Guide to B2B Loyalty Programs

What are B2B Loyalty Programs?

A B2B loyalty program is a marketing strategy made to encourage repeat business volume and frequency and strengthen relationships between companies, while also encouraging brand stickiness and stability. Like all loyalty programs, B2B loyalty programs are about customer trust and benefits.

Traditionally, loyalty programs weren’t common for B2B businesses, mainly because of the extra time and effort required to manage them.

Many B2B businesses opt to experiment with a loyalty program, once they have the resources to launch them.

The good thing about B2B programs is that it indirectly tells clients that your business is doing well and that they can trust you to be a long-term partner, and encourage collaboration. In short, it helps with your overall corporate and brand image!

A Practical Example of a B2B Loyalty Program (MLM Companies)

Besides big corporate entities, are loyalty programs practical for other types of businesses? Well there is, and you might not expect to see this coming up.

Famous international direct sales companies (aka MLM companies) like Amway, Coway, Herbalife, USANA, etc., use a combination of different B2B loyalty program types with features like commission, referral, tier, team incentives, etc.

If you’re unfamiliar, MLM companies recruit users to become their agents/resellers, or even distributors. Most of the time, these resellers are also product users and earn a commission on revenue or agent recruited. Hence the need for different types of features in their loyalty programs.

Many of these MLM companies have intricate structures, and most of them even have a dedicated app for agents/partners to download to keep track of important data like referrals, commissions earned, sales tiers, and even company news and product information.

So, How Can Normal Businesses Go About B2B Loyalty Programs?

Yes – not everyone is a big corporation or MLM business owner. So let us answer the question, how can normal businesses go about B2B loyalty programs?

Depending on your business, many B2B businesses can benefit from subscription-based or cash-back programs. Let’s take office stationery or an HVAC company for example.

These companies can charge a monthly subscription or maybe a yearly retainer for clients to have a long-term commitment, making sure that they have good cash flow and continuous business.

Of course, make it worth your client’s while. Make them want to subscribe to your loyalty program, by giving perks like free maintenance, free upgrades, early access to new products, or simply giving things like personalized consultation and priority support can also do wonders.

If you’re interested, here’s a great case study that we’ve done for one of our B2B clients:

  • Industry: Office supplies wholesaler.
  • Context: They have their own e-commerce platform and manage transactions there.
  • Challenges: Lack of customer experience, the platform is not user-friendly – low customer retention.
  • Solution: We provided a robust loyalty program with:
    • A proprietary credit system that encourages clients to buy more credit upfront, improving cash flow and user stickiness.
    • Installment capabilities integrated into the platform.
    • Improved user experience (order flow, built-in quotation generator, etc.)
    • Customer service integration with chatbot capabilities.
  • Results: Over 1.5x overall customer lifetime value & 25% better user stickiness.

What are the Other Objectives of B2B Loyalty Programs?

Other than rewarding clients for their loyalty and encouraging long-term business, other objectives might improve customer experience.

For example, having a loyalty app can help your business stand out, especially if you sell products that are similar to what other companies offer. Commodity goods are things like basic supplies or raw materials that are pretty much the same no matter who sells them.

If the price and quality are the same, businesses will stick with the one that makes buying easier and better.

In the B2B space, this might mean making it super simple for customers to buy things—like letting them place an order with just one click and getting it delivered fast.

A loyalty app also gives customers a way to share feedback or get in touch with you. That’s why loyalty programs are so important for businesses like oil & gas companies (millions are invested every year)—they help them stand out from the competition.

Loyalty programs can also help increase how much and how often customers buy from you, this is what we call customer lifetime value. This could mean getting them to place larger orders or buy more often over time.

Most importantly, a B2B loyalty program shows that you’re a trustworthy business that offers value over the long term—not just a name on the quotation.

What are the KPIs & Metrics to Keep Track of For a B2B Loyalty Program?

Contrary to popular belief, the metrics used to measure B2B loyalty program success are very different from B2C ones. Unlike B2C, we don’t typically measure metrics like customer engagement.

In B2B, the most important metric to measure is how smooth and quick the operational processes are. If clients have deadlines to meet, they won’t have time to stick around and engage in your loyalty program.

Here are the different metrics that B2B businesses use to measure their loyalty program success:

  • Types of Consultation (new product introduction & showcase sharing).
  • Sales Pipeline Duration (how quickly can clients make a decision/how long does it take to complete a deal).
  • After-sales Service Intensity (how frequent/how many resources are needed to service clients).
  • Recurring Orders (usually tracked by B2B companies that sell goods).
  • Spending Per Client (usually tracked by B2B companies that sell services, like marketing agencies, etc.).
  • Upselling Frequency/Value (for both goods & service-based companies).

How to Get Started on a B2B Loyalty Program

Make Sure Your Rewards Match Industry Needs & Wants

The rewards are what make your B2B loyalty program attractive to clients. Usually, to determine the best rewards, you should look at what’s working for other companies in your industry.
Big players often have dedicated teams that understand customer behavior and industry trends, so it’s a good idea to observe their strategies.

Here are examples of what works for different industries:

  • Manufacturing/Wholesale: Volume discounts, early payment incentives, good payment terms.
  • Tech & SaaS: Subscription upgrades, extended trials, or access to early features
  • Logistics/Shipping: Priority service, free shipping on bulk orders
  • Professional Services (Consulting, Legal, etc.): Personalized consultation

The goal is to offer rewards that make your clients feel valued and incentivize them to keep coming back.

Implementing Your Loyalty Program

When you’re ready to launch, choosing the right tools and systems is key. As we’ve mentioned before in the B2B space, customer experience and smooth operational processes are the most important factors.

Ideally, you’ll want your B2B loyalty program to reflect that, and include intuitive things to make everything flow smoothly – like having an automatic invoice generator like we talked about before.

A closed-loop system works best for B2B businesses because it integrates your backend operations while providing a seamless experience for your partners.

Tracking, Tracking, Tracking

Tracking data efficiently is probably the most important thing you can do in a loyalty program. If you’ve been reading the article thoroughly until now, you should already know what type of data is important to track by now.

Remember, client data is important in B2B (not really engagement metrics). As a result, we’d highly recommend you get a CRM system if you don’t have one in place already.

A CRM, alongside other data collection technology, helps you keep all data in one place – keeping track of every single client touchpoint (like contacting customer service, upsells, etc.).

Having it all in your CRM, instead of it being fragmented in multiple databases makes sure that you have a ‘single customer view’, helping to build a persona of your clients.

This allows you to personalize your strategy for each client, helping you retain and reward them.

Prioritize Strategy Over Technology

A successful B2B loyalty program is built on a solid strategy, not just the latest technology. While advanced tools and platforms are important, they won’t help you if you don’t have a clear strategy in place.

Think about your short-term goals (like upselling or decreasing customer service load) and also long-term objectives (like strengthening partnerships).

Invest time in understanding your client’s needs and behaviors, and then use the right technology to support that strategy.

A loyalty program is a long-term investment, and without a clear roadmap, even the best tools won’t deliver the results you need.

Optimize Your Program Over Time

Once your program is up and running, make sure you continuously optimize it based on the data you collect.

Look at which clients are the most satisfied, upsell potential, and where you can improve.

With the right reporting tools, you’ll be able to track all of this and adjust your approach as needed, creating a program that evolves and delivers ongoing value.

Feedback is probably the most important thing in this category, as this usually shows what your clients are feeling. Other than a feedback form, you can also use NPS (Net Promoter Score) as a metric to track satisfaction.

The whole point of data is so you can optimize and improve your program over time. This makes sure that you can stay competitive in the market and don’t give clients a reason to switch to competitors.

Looking for a B2B Loyalty Program Provider?

If you’ve made it this far, we’re guessing you’re considering a loyalty program for your B2B business.

Whether you’re just getting started with CRM, or you need expert advice on loyalty programs, KlikNGo can help at any stage of your digital journey.

Check out our loyalty program product page, or if you’re feeling bold, reach out for a free consultation! We’re here to help.

Smile.io vs KlikNGo – Smile.io Alternative

Smile.io Alternative - KlikNGo vs Smile.io

Like the features of Smile.io but still not quite what you’re looking for? Why not give KlikNGo a shot? In this article, we will go over why we’re the prime Smile.io alternative.

What is Smile.io?

About smile.io

Smile.io is a loyalty program provider focused on online e-commerce, particularly in the fashion and food industry. It integrates with major e-commerce platforms like Shopify, Shopify Plus, and BigCommerce.

Founded in 2012, Smile.io originally started on the Magento platform (open-sourced), which Adobe acquired for $1.68 billion. After successfully growing to over 3,000 loyalty programs, they rebranded as Smile.io, strengthening their integration with the prominent e-commerce platforms mentioned.

Smile.io is designed specifically for e-commerce, offering a range of tools that help online stores boost customer retention and loyalty. As of the writing of this article, they currently have 2 types of loyalty programs, which are points and VIP tiers.

In terms of integration, they support various tools and software, particularly email marketing platforms, customer service systems, and business intelligence solutions.

What is KlikNGo - A Worthy Smile.io Alternative?

KlikNGo is our flagship loyalty management solution, launched by PRIZM in 2023. PRIZM is a leading digital marketing agency based in Hong Kong, with over a decade of expertise in loyalty marketing. We’re excited to leverage our experience to create the perfect software for businesses of all types and sizes.

We’re not just another standard loyalty program—trust us, we know you’ve heard that before. Instead of the usual points and tiers, we offer the flexibility to combine multiple loyalty programs into one tailored specifically for your business.

Our platform emphasizes an omnichannel approach, allowing customers to earn points both online and in-store. For example, they can earn points while shopping in your store and see those rewards reflected in their online accounts. They can also choose to redeem physical items in-store.

Another aspect of omnichannel approaches is through data and context from platforms like social media. This can be from your customers’ social media activity, behavior, and chats while interacting with your brand.

Designed for seamless transitions between channels, our platform ensures a smooth customer experience, maximizing your chances of retaining them.

If a customer adds items to their online cart, we can use that data to send targeted push notifications, retarget them, or even automatically offer personalized deals. We refer to these interactions as “touchpoints,” and we gather data from as many as possible to build a detailed customer persona over time.

Additionally, we support events by tracking participant activity, helping you identify your most valuable customers. If you’re looking for a loyalty program that does more than your typical loyalty program – while keeping it affordable, you’re in the right place!

Key Difference Between KlikNGo & Smile.io

Loyalty Program Types & Features

Types of Loyalty Programs
KlikNGo supports many types of loyalty programs and features.

Smile.io offers two main types of loyalty programs: point-based programs and VIP-tiered programs. The point-based programs include basic missions and allow customers to earn points for every dollar spent, with the option to enhance the experience by integrating your API. Customers can redeem these points for discounts, free products, free shipping, and gift cards.

On the other hand, the VIP tiered programs provide perks based on the amount spent or points earned, with options for annual or lifetime memberships. While these programs are great for businesses just starting, they may not be sufficient for those looking to scale.

KlikNGo takes a more customized approach by incorporating various loyalty strategies to enhance customer retention and encourage higher spending. One key feature of our loyalty program is the eWallet system, which allows your customers to buy and use credits. This system helps keep customers engaged, improves cash flow, and generates reliable revenue.

Plus, it also offers a more convenient payment method. Research shows that customers often spend more when using brand credits compared to traditional payment options like credit cards.

We also offer the option for your customers to earn rewards in person. If you’re hosting an event and want to reward attendees for their participation and interaction, we can help with that too!

We support a wide range of loyalty program types, including tiered, points, subscriptions, coalition, and more. This strategy helps you maximize the value you get from each customer while also rewarding them effectively.

Rewards & Redemption Process

While Smile.io is functional, it falls short in terms of reward options, primarily offering product redemptions, discounts, free shipping, and gift cards—most of which are online-based and can only be redeemed online.

At KlikNGo, we offer a wide variety of reward options. You can provide online rewards and create unique ways for customers to redeem them. Our loyalty solution even works with vending machines, so customers can easily redeem their rewards there.

Plus, you can adapt this system for offline events and campaigns, where customers can play games and redeem rewards, and you can gather valuable data on each customer.


Instead of just sticking to products or discounts, you can create your own SKU and choose any reward that best fits your customer segment. KlikNGo allows you the flexibility to design an omnichannel experience, making it easy for customers to earn and redeem rewards in a way that suits them.

For instance, if your customers want to redeem a voucher that they can gift to friends or family for in-store use, we can make that happen.

Number & Types of Integrations

Next, let’s discuss the number and types of integrations available. Smile.io offers a wide range of integrations, including email marketing, business intelligence, customer service, and review software like Glew.io, Re:amaze, Klaviyo, and Mailchimp. They also have seamless integrations with major e-commerce platforms like Shopify and BigCommerce.

KlikNGo also boasts a strong selection of integrations. We take pride in being a specialized and comprehensive solution, designed to integrate with virtually any software you need.

Smile.io is largely based on the Magento platform, which was once open-sourced, making it relatively easy to integrate.

In contrast, KlikNGo’s platform is built from the ground up, providing the flexibility to integrate with almost any code or software you can think of. Here are the types of software you can integrate with:

  • CRMs (KlikNGo, Hubspot, Salesforce)
  • Media Platforms (WeChat, WhatsApp, Facebook).
  • Customer Service Software (Freshworks, Chatbots)
  • Inventory Management Software
  • Email Marketing Software
  • Project Management Software
  • POS Systems
  • Delivery Tracking Platforms
  • E-Commerce Builders

One of our differentiating factors is our native integration into platforms in the Chinese market, like WeChat & Weibo. This gives businesses the capability to expand into markets that might be previously untapped.

To be able to integrate specialized software is something that most loyalty programs lack, and we’re proud to be one of the first to do so!

Omnichannel Integration

O2O Integration Omnichannel Loyalty
Omnichannel integration goes a little like this!

As we talked about earlier, at KlikNGo, we take pride in our omnichannel integration. This means providing the best possible experience for customers as they move between channels, whether online or offline.

To achieve this, many of our omnichannel integrations will involve IoT (Internet of Things) tools, such as POS systems, barcode scanners, AI detection software, and more. These tools create important touchpoints that offer valuable insights into your customers’ behavior.

For example, in the hotel industry, you could connect your loyalty program to a license plate recognition system. This integration would allow you to track when VIP guests arrive and how long they stay, giving you a comprehensive view of their online and offline activities. By building an accurate customer profile, you can enhance your service and stand out from the competition.

Taking the hotel example further, staff could prepare thoughtful gestures like fruit baskets or chocolate boxes for VIP guests upon arrival. These small yet impactful touches can significantly contribute to customer loyalty, often before the guests even realize it.

Data Collecting & Reporting

KlikNGo Data Collection Features
We integrate data from not just the online world, but offline interactions as well!

Smile.io offers a strong data collection and reporting system, featuring over 25 specialized reports for analysis. Users can access insights on sales attribution, engagement analytics, conversion rates, and overall program performance, as well as track referrals, point redemptions, and all orders with discounts.

In contrast, KlikNGo takes a different approach to data collection and reporting. While Smile.io primarily focuses on online data—great for e-commerce but limiting for brands with physical stores—KlikNGo captures insights from both online and offline channels.

This includes customer interactions on social media, in-store behavior, reward preferences, and referrals, providing a more comprehensive view of customer engagement.

What sets KlikNGo apart is our ability to create a unified perspective of customer data. By integrating information from multiple sources—such as online purchases, in-store transactions, and social media interactions—KlikNGo offers a holistic Single Customer View.

This “single view of truth” allows brands to understand customer behavior more deeply, identifying trends and preferences that may not be evident when looking at isolated data points.

Additional Features & Tools

KlikNGo Marketing Automation - Value Added Tools We Provide
Other than just a loyalty program solution, we also provide other tools for you to manage your customer loyalty!

Smile.io primarily focuses on rewarding customers through points and tiers; that’s their core business. While KlikNGo offers the same fundamental loyalty features, we go a step further by providing additional tools and features designed to help you effectively recruit, retain, and reward your customers.

What does this mean? Rather than just standard loyalty marketing, we offer value-added options like marketing automation (including email and chatbot integration), voucher management software, and customer retention analytics, especially if you choose our complete package.

This means you can engage customers not just with points and tiers, but also through vouchers, push notifications, email marketing, and more. Many of these features are built-in, eliminating the need for additional integrations.

Aftersales Support

Like many loyalty management software options, Smile.io offers comprehensive documentation, alongside in-app chat and email support.

In contrast, KlikNGo provides each client with a dedicated account manager who is available on-call during business hours. If you’re having issues after business hours, we also have robust documentation that you can refer to.

Clients can rely on their account manager for everything they need, including making changes, requesting new features, or addressing any issues.

We believe that every client deserves exceptional service, which is why we are committed to providing the best support possible to build long-term relationships!

Why Go With KlikNGo?

Advantages of KlikNGo as a loyalty program solution
Our team has years of experience in the customer loyalty space!

Why choose KlikNGo? In addition to offering a loyalty program, we provide personalized consultations tailored to your industry. We’ve successfully worked with clients like Pacific Coffee and Omusubi, and we believe that our solution is able to fit a wide range of industries – regardless of complexity.

Our focus is on enhancing customer experience through gamification and user-friendliness. If you’re interested, visit our page or contact us for a free consultation!

Feel free to check out our Comarch, LoopyLoyalty, or LoyaltyLion alternatives articles if you’re looking to learn more.