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Like the features of Smile.io but still not quite what you’re looking for? Why not give KlikNGo a shot? In this article, we will go over why we’re the prime Smile.io alternative.
What is Smile.io?
Smile.io is a loyalty program provider focused on online e-commerce, particularly in the fashion and food industry. It integrates with major e-commerce platforms like Shopify, Shopify Plus, and BigCommerce.
Founded in 2012, Smile.io originally started on the Magento platform (open-sourced), which Adobe acquired for $1.68 billion. After successfully growing to over 3,000 loyalty programs, they rebranded as Smile.io, strengthening their integration with the prominent e-commerce platforms mentioned.
Smile.io is designed specifically for e-commerce, offering a range of tools that help online stores boost customer retention and loyalty. As of the writing of this article, they currently have 2 types of loyalty programs, which are points and VIP tiers.
In terms of integration, they support various tools and software, particularly email marketing platforms, customer service systems, and business intelligence solutions.
What is KlikNGo - A Worthy Smile.io Alternative?
KlikNGo is our flagship loyalty management solution, launched by PRIZM in 2023. PRIZM is a leading digital marketing agency based in Hong Kong, with over a decade of expertise in loyalty marketing. We’re excited to leverage our experience to create the perfect software for businesses of all types and sizes.
We’re not just another standard loyalty program—trust us, we know you’ve heard that before. Instead of the usual points and tiers, we offer the flexibility to combine multiple loyalty programs into one tailored specifically for your business.
Our platform emphasizes an omnichannel approach, allowing customers to earn points both online and in-store. For example, they can earn points while shopping in your store and see those rewards reflected in their online accounts. They can also choose to redeem physical items in-store.
Another aspect of omnichannel approaches is through data and context from platforms like social media. This can be from your customers’ social media activity, behavior, and chats while interacting with your brand.
Designed for seamless transitions between channels, our platform ensures a smooth customer experience, maximizing your chances of retaining them.
If a customer adds items to their online cart, we can use that data to send targeted push notifications, retarget them, or even automatically offer personalized deals. We refer to these interactions as “touchpoints,” and we gather data from as many as possible to build a detailed customer persona over time.
Additionally, we support events by tracking participant activity, helping you identify your most valuable customers. If you’re looking for a loyalty program that does more than your typical loyalty program – while keeping it affordable, you’re in the right place!
Key Difference Between KlikNGo & Smile.io
Loyalty Program Types & Features
Smile.io offers two main types of loyalty programs: point-based programs and VIP-tiered programs. The point-based programs include basic missions and allow customers to earn points for every dollar spent, with the option to enhance the experience by integrating your API. Customers can redeem these points for discounts, free products, free shipping, and gift cards.
On the other hand, the VIP tiered programs provide perks based on the amount spent or points earned, with options for annual or lifetime memberships. While these programs are great for businesses just starting, they may not be sufficient for those looking to scale.
KlikNGo takes a more customized approach by incorporating various loyalty strategies to enhance customer retention and encourage higher spending. One key feature of our loyalty program is the eWallet system, which allows your customers to buy and use credits. This system helps keep customers engaged, improves cash flow, and generates reliable revenue.
Plus, it also offers a more convenient payment method. Research shows that customers often spend more when using brand credits compared to traditional payment options like credit cards.
We also offer the option for your customers to earn rewards in person. If you’re hosting an event and want to reward attendees for their participation and interaction, we can help with that too!
We support a wide range of loyalty program types, including tiered, points, subscriptions, coalition, and more. This strategy helps you maximize the value you get from each customer while also rewarding them effectively.
Rewards & Redemption Process
While Smile.io is functional, it falls short in terms of reward options, primarily offering product redemptions, discounts, free shipping, and gift cards—most of which are online-based and can only be redeemed online.
At KlikNGo, we offer a wide variety of reward options. You can provide online rewards and create unique ways for customers to redeem them. Our loyalty solution even works with vending machines, so customers can easily redeem their rewards there.
Plus, you can adapt this system for offline events and campaigns, where customers can play games and redeem rewards, and you can gather valuable data on each customer.
Instead of just sticking to products or discounts, you can create your own SKU and choose any reward that best fits your customer segment. KlikNGo allows you the flexibility to design an omnichannel experience, making it easy for customers to earn and redeem rewards in a way that suits them.
For instance, if your customers want to redeem a voucher that they can gift to friends or family for in-store use, we can make that happen.
Number & Types of Integrations
Next, let’s discuss the number and types of integrations available. Smile.io offers a wide range of integrations, including email marketing, business intelligence, customer service, and review software like Glew.io, Re:amaze, Klaviyo, and Mailchimp. They also have seamless integrations with major e-commerce platforms like Shopify and BigCommerce.
KlikNGo also boasts a strong selection of integrations. We take pride in being a specialized and comprehensive solution, designed to integrate with virtually any software you need.
Smile.io is largely based on the Magento platform, which was once open-sourced, making it relatively easy to integrate.
In contrast, KlikNGo’s platform is built from the ground up, providing the flexibility to integrate with almost any code or software you can think of. Here are the types of software you can integrate with:
- CRMs (KlikNGo, Hubspot, Salesforce)
- Media Platforms (WeChat, WhatsApp, Facebook).
- Customer Service Software (Freshworks, Chatbots)
- Inventory Management Software
- Email Marketing Software
- Project Management Software
- POS Systems
- Delivery Tracking Platforms
- E-Commerce Builders
One of our differentiating factors is our native integration into platforms in the Chinese market, like WeChat & Weibo. This gives businesses the capability to expand into markets that might be previously untapped.
To be able to integrate specialized software is something that most loyalty programs lack, and we’re proud to be one of the first to do so!
Omnichannel Integration
As we talked about earlier, at KlikNGo, we take pride in our omnichannel integration. This means providing the best possible experience for customers as they move between channels, whether online or offline.
To achieve this, many of our omnichannel integrations will involve IoT (Internet of Things) tools, such as POS systems, barcode scanners, AI detection software, and more. These tools create important touchpoints that offer valuable insights into your customers’ behavior.
For example, in the hotel industry, you could connect your loyalty program to a license plate recognition system. This integration would allow you to track when VIP guests arrive and how long they stay, giving you a comprehensive view of their online and offline activities. By building an accurate customer profile, you can enhance your service and stand out from the competition.
Taking the hotel example further, staff could prepare thoughtful gestures like fruit baskets or chocolate boxes for VIP guests upon arrival. These small yet impactful touches can significantly contribute to customer loyalty, often before the guests even realize it.
Data Collecting & Reporting
Smile.io offers a strong data collection and reporting system, featuring over 25 specialized reports for analysis. Users can access insights on sales attribution, engagement analytics, conversion rates, and overall program performance, as well as track referrals, point redemptions, and all orders with discounts.
In contrast, KlikNGo takes a different approach to data collection and reporting. While Smile.io primarily focuses on online data—great for e-commerce but limiting for brands with physical stores—KlikNGo captures insights from both online and offline channels.
This includes customer interactions on social media, in-store behavior, reward preferences, and referrals, providing a more comprehensive view of customer engagement.
What sets KlikNGo apart is our ability to create a unified perspective of customer data. By integrating information from multiple sources—such as online purchases, in-store transactions, and social media interactions—KlikNGo offers a holistic Single Customer View.
This “single view of truth” allows brands to understand customer behavior more deeply, identifying trends and preferences that may not be evident when looking at isolated data points.
Additional Features & Tools
Smile.io primarily focuses on rewarding customers through points and tiers; that’s their core business. While KlikNGo offers the same fundamental loyalty features, we go a step further by providing additional tools and features designed to help you effectively recruit, retain, and reward your customers.
What does this mean? Rather than just standard loyalty marketing, we offer value-added options like marketing automation (including email and chatbot integration), voucher management software, and customer retention analytics, especially if you choose our complete package.
This means you can engage customers not just with points and tiers, but also through vouchers, push notifications, email marketing, and more. Many of these features are built-in, eliminating the need for additional integrations.
Aftersales Support
Like many loyalty management software options, Smile.io offers comprehensive documentation, alongside in-app chat and email support.
In contrast, KlikNGo provides each client with a dedicated account manager who is available on-call during business hours. If you’re having issues after business hours, we also have robust documentation that you can refer to.
Clients can rely on their account manager for everything they need, including making changes, requesting new features, or addressing any issues.
We believe that every client deserves exceptional service, which is why we are committed to providing the best support possible to build long-term relationships!
Why Go With KlikNGo?
Why choose KlikNGo? In addition to offering a loyalty program, we provide personalized consultations tailored to your industry. We’ve successfully worked with clients like Pacific Coffee and Omusubi, and we believe that our solution is able to fit a wide range of industries – regardless of complexity.
Our focus is on enhancing customer experience through gamification and user-friendliness. If you’re interested, visit our page or contact us for a free consultation!
Feel free to check out our Comarch, LoopyLoyalty, or LoyaltyLion alternatives articles if you’re looking to learn more.
