FMCG Brand Built a First-Party Consumer Database
THE GARDEN 嘉頓
Loyalty Program CRM Customer
Voucher Management System
Mobile App
Challenges of Why FMCG Brands Cannot Access Their Own Consumers' Data
The Garden is a Hong Kong bakery and confectionery manufacturer that sells its products through supermarkets, convenience stores and independent retailers, but every purchase happens at the retailer’s till. This means the retailer owns the POS data, membership record and receipt, leaving The Garden with no reliable way to know who buys its products, how often they return or what they buy together. Since retailers treat consumer data as confidential, The Garden needed to solve the classic B2B2C loyalty challenge: building direct-to-consumer platform without retailer cooperation, system access or costly manual data collection.
30,000+ Cumulative Member Growth within
6 Months
Over 30,000 Receipts Uploaded within 5 Months
Up to 85% Mission Reward Completion Rate
Taking You to the
Next Level of Success
Direct to Consumer Data Acquisition Through a B2B2C Solution
Building a Consumer Platform Outside Retailer Systems
The Garden Club App is a receipt-based loyalty program built entirely outside any retailer system, where proof of purchase, not a retailer card, earns points. Built on KlikNGo’s loyalty program platform, it gives consumers a reason to register directly with The Garden by uploading receipts, rewards that behaviour through tiers, vouchers, exclusive gifts and lucky draws, and gives outlet staff a tool to validate redemptions in person. The app achieved 30,000+ cumulative member growth within 6 Months.
01
OCR Receipt Scanning Across 10+ Retail Chains
The OCR engine accepts receipts from over 10 major retail chains across Hong Kong, including Wellcome, PARKnSHOP, 7-Eleven, AEON, OK, Taste, Market Place, Fusion, YATA, and other leading supermarkets and convenience store groups. These chains operate wide branch networks across the city, allowing the system to recognise different merchant names, branch addresses, payment methods, purchase dates and times, and receipt numbers to reduce duplicate or abusive reward claims. In just five months, consumers uploaded over 30,000 receipts through the Garden Club App.
02
Rewarding Every Purchase and Engagement Across All Tiers
The Garden Club App offers always-on, limited-time and member-exclusive rewards for both consumers and outlet staff. Members earn points through receipt uploads, lucky draws, missions, profile completion and spending, with Gold Tier members unlocking better offers and more point-earning opportunities.Staff Tier members receive separate rewards including staff vouchers, monthly vouchers and birthday vouchers. Rewarded profile missions have achieved 85% completion, helping The Garden capture valuable first-party data.
03
In-Store Loyalty Program System: KlikNGo's
Merchant App
KlikNGo provides a dedicated merchant redemption app for The Garden’s outlet staff, separate from the member-facing Garden Club App. Staff can scan and validate in-store voucher redemptions in real time, preventing reuse and verifying the correct member account before any reward action. They can also review member profiles, points balance, tier status, reward history, and transactions, helping The Garden close the in-store loyalty loop without costly POS integration.
04
Let’s
Connect
We’re committed to fueling business growth
and enhancing customer retention.